Presenter: Mike Michalowicz

Format: Download MP3 audio recording of presentation

NOTE: THIS PRESENTER DID NOT PRESENT ANY SLIDES. THIS SESSION IS AUDIO ONLY.

In this session Mike shows accountants and bookkeepers why being "better" than the competition is, in fact, the recipe for struggle. Mike explains why the key to success is being different.

Attendees will leave the session with actionable techniques they can apply to their business immediately (plus they will be entertained throughout). They will discover:
1. Why the "label" of accountant or bookkeeper instantly puts them in a prospect’s "generic" box, and a simple method to change the label so that prospects pay attention and see you as their best solution.
2. The powerful UPOD strategy that has grown billion dollar businesses, and will spark rapid growth in any business that deploys it.
3. The "shrimp bowl effect" that gives accountants and bookkeepers the ability to charge a premium for their services.
4. How to transition their business from "transactional to consultative" using a simple, yet powerful method of guiding entrepreneurs to higher levels of profit.
Mike is a popular keynote speaker and has spoken on the TED platform, SXSW, QB Connect and other marquee events."