Format: Audio MP3 Download

Presenter: Mark Wickersham, FCA

Cloud accounting changes everything ? your relationship with your client and the way you price. Firms that cling to the old-fashioned pricing models, in a world where technology is reducing the time required for data processing and compliance works, face extinction! In this research-based presentation, best-selling author Mark Wickersham FCA reveals: ?Why charging an hourly rate is crazy, and ? ?? why quoting a single fixed price is not much better ? (this isn?t value pricing); ?The BIG mistake most accounting professionals make with their pricing (your competitors are definitely making this mistake; make sure you aren?t); ?A step-by-step process for presenting your prices (some firms are DOUBLING their prices using it with no client resistance); and ?How to use price psychology to make your price more acceptable.