Format: Audio MP3 Download

Presenter: Joanne L. Delbalso, EA

With the number of accounting and bookkeeping-related practices on the rise, our industry is increasingly competitive. To succeed, you must break out of the mold of the traditional practice and show why you are different. What will be that determining factor that will have businesses choosing you over your competitors? A marketing strategy using video can provide that edge you need. In this session Joanne DelBalso will discuss what it takes to create brand-building videos. Discover what photo equipment and editing software you?ll need, as well as specific strategies that will get your brand noticed. Learn about the SEO (search engine optimization) secrets of YouTube videos, and how to capitalize on latest trends of the mobile live streaming apps of Facebook, Instagram, Periscope and YouTube.