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 19661 - Financial Aid Integrated Communication

Financial Aid Integrated Communication
CD-ROM featuring Video of the Presenter with Synchronized PowerPoint Slides. Watch and listen to the presenter and the synchronized PowerPoints exactly as is happened live. Plays on any computer.

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Integrated communications is the process to maximize impact across multiple mediums by strategically aligning core communications messages. This session will outline communications strategies and methods to most effectively communicate financial aid messages to all constituents via various media forums, including print media, web presentation, audio visual production, social media, and e-mail. This session will: Outline a workflow for the timely update and presentation of information on the web, addressing content placement, relevance and accuracy; Describe the development and implementation of a financial aid social media presence that is aligned with the organization's social media presence; Demonstrate the leveraging of products that are timely and targeted to the financial aid discussion; and Provide suggestions for accurately communicating policy and regulatory changes and updated processes.

Bonnie Benjamin, Assistant Director, Pennsylvania State University

Billy Davis, Assistant Director of Communications, Northern Virginia Community College
Joan Zanders, Director of Financial Aid, Northern Virginia Community College


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