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 21447 - Selling Specialty Teas to the American Consumer $40.00   
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Peter Martino

While tea sales in the United States presently lag milk, beer, coffee, and soda in per capita consumption, specialty tea has come into a new golden age with companies like Teavana (now part of Starbucks) and others educating consumers, developing their palates, and boosting overall tea consumption. This presentation is aimed at helping you capitalize and participate in that trend through an educational and experiential sales approach.


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