Presenters: Arthur Pullan, Consultant; Stephen Welowszky, Toronto Fire Services
There are many components to running a successful fire safety campaign. This session will look at the steps from start to finish for the campaign developed by the Ontario Fire Marshal’s Public Fire Safety Council and Major League Baseball’s Toronto Blue Jays. It will highlight the successful participation of Toronto Fire Services along with 200 Ontario fire departments and other community partners in raising fire safety awareness with school-age children and their families. The creative use of print, radio, and television PSA’s including campaign posters and banners, along with the Blue Jay Player Safety Baseball Cards, Fire Safety Events and the role of Toronto Blue Jay players endorsing key safety messages will be highlighted.
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