CEIR Sustainable Roofing Update
Jim Hoff and Jim Kirby
Format: MP3 Audio file download

Sustainable roofing continues to offer the biggest challenge - and opportunity - for all roofing professionals. New green technologies and codes seem to emerge every day, challenging the ability of roofing contractors to understand these new concepts and integrated them into their businesses. Fortunately for the roofing industry, the staff at the Center for Environmental Innovation in Roofing (CEIR) is continually monitoring the latest green trends in an effort to educate and assist all roofing professionals. During this session, two key CEIR staff members will be on hand to review the latest sustainable roofing opportunities that can add tangible value for your customers and your company. Dr. Jim Hoff, CEIR Vice President of Research, will review the latest sustainable roofing research and standards to keep you up to date on the green trends changing our industry. And Jim Kirby, AIA, CEIR Vice President of Sustainability, will review innovative business and design strategies to help you incorporate the latest sustainable practices into your marketing and project delivery.

Learning Objectives:

• Discuss the latest "green" trends affecting roofing
• Learn what leading industry experts have to say about these new green trends
• Identify new green opportunities for your business
• Be prepared to implement new green business strategies

Target Audience:

• Commercial Contractor
• Residential Contractor
• Metal Contractor
• Superintendent-Foreman
• Architect/Designer/Consultant
• Sales & Estimating
• Owner/CEO/General Manager