Presenter: Marty Grohman
Format: Audio

Green rating systems, including the new LEED v4, are rewarding those professionals that take the extra time and effort to understand and use third-party verified multi-attribute measurements like LCA, EPD or HPD.??Architects will increasingly only specify products that have third party verifications and are more likely to work with installers who understand them.??Property Owners and consumers alike want to avoid unknown ingredients ? and after extensive news coverage of things like BPA in water bottles and melamine in baby food this trend is only growing. At the same time, single-attribute measurements such as recycled content or distance to the factory are falling out of favor.??But what does it all mean, and what are the hidden opportunities for the professional roofing contractor? This talk seeks to explain and simplify these trends with a view to greater success in the sales and bidding process, whether or not the client is looking for “green”