Formats: Audio CD (shipped) or Video of Slides synchronized with audio Download

Presenter(s):
Peter Goggi

Tea has long been considered and used as a healthy beverage, but over the past few decades, powerful research has verified the science behind tea's link to improved health. The tea industry has raised consumer awareness from virtually zero 20 years ago, to nearly 100% today. Accomplishing this has not been easy and results from very careful adherence to a well thought out strategy. By attending this class, you will learn how to utilize elements of this strategy to build your own business while avoiding the pitfalls that could get you and the industry into trouble.