Customer Acquisition and Retention Strategies
Bill Haas, Haas Performance Consulting LLC
Format: MP3 download
Ultimately the reason for your business to exist, customers, are the most vital, essential element to your business success and continuation. Well many factors influence the direction of your business, meeting customer expectations remains a priority above everything else. Customers become clients because of the experience your store provides and their desire to be treated better and different when compared to your competitors. Retention strategies reward loyalty and offer preferential treatment.
The business also needs customers willing to call or come in and give the business a try. The acquisition strategies are different since you need to create awareness, get their attention, earn their trust and compete in a world that fills the consumer's day with marketing messages too numerous to count.
Create, develop and implement the strategies that differentiate your business from your competitors.