Fleetwood Onsite Conference Recording - Conference presentation capture Contact  |  My Account  |  Cart Contents  |  Checkout   
  Home » ASRW featuring NACE and CARS » ASRW 2013 Conference featuring NACE and CARS » MP3

Previous Product  Product 33 of 45  Next Product   From: ASRW 2013 Conference featuring NACE and CARS

 
 21790 - Using Your CSI to Improve Business in the Social Media Age
[MP3]
$10.00   
Select Format:



Using Your CSI to Improve Business in the Social Media Age
Rochelle Thielen, Mitchell International

Format: MP3 download

The objective of this session will be to outline and explain the pros and cons of various forms of customer satisfaction indexing enabling clear actionable digital marketing efforts to retain existing and attract new customers. For example: spanning from quantitative metrics such as Net Promoter Score (NPS) to qualitative metrics like Brand Passion Indexing which contain components of Social Media Analytics. Presentation content and tone will revolve around consumerism – ‘empowering consumers’ or ‘understanding the empowered consumer’. This should logically connect in shop managers’ minds because conducting CSI activities indirectly implies catering to the wants of customers, in this case consumers. Emphasis on a more comprehensive voice-of-the-customer obtained from qualitative analysis should resonate with shop managers that are continually searching for an edge above competitors. Ultimately, redefining customer relationship management (CRM) as Social CRM; and proposing tools available in the market today, will provide a strategy for customer engagement, not just managing customer satisfaction data.

 





About Media Formats:

MP3 Plays on computer, iPod or any MP3 player.
Compact Disc is a standard Audio CD, play on CD player or computer.
Video of PowerPoints with Synchronized Audio - Download
is a downloadable video file.
DVD-Video is a standard Video DVD, plays on a DVD player connected to a TV, or play on computer.

 Copyright © 2019 Fleetwood Onsite Conference Recording


Fleetwood Facebook Page Follow us on Twitter Fleetwood on YouTube