Format: MP3 Download $10 - or - Compact Disc $12

Presented by: Frank Terlep

Description:
Generation "C" is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today's connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate! This session will help attendees understand the tools, technologies and techniques today's auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today's "connected consumer."

Learning Objectives:

• Important "connected consumer" statistics shops can use to create a winning sales, marketing and service strategy
• What every shop's sales, marketing and service strategy should include
• Tools and technology shops can use to connect with, market to, sell and service the "connected consumer"
• How to use these tools and technologies
• How to increase sales and referrals from the "connected consumer"