From the Press Ganey National Client Conference
MP3 Download $15
Compact Disc $20
Presenter: Preston Gee, Lauren Goodman
To more fully understand consumer needs when selecting a health care facility, as well as competitive positioning in the marketplace, CHRISTUS Health tested 42 health care drivers. The results revealed that the top drivers for choosing a facility were predominantly emotional factors. This consumer intelligence research affirmed findings that Press Ganey and patient experience research have been advocating for some time. Join this session to hear more about the findings and learn the key drivers impacting loyalty in this age of consumerism.