|Available in two formats:
MP3 Download $10 or Compact Disc $16
New Marketing Technologies to Level the Playing Field
For years, aftermarket service corporations and dealership groups have been using advanced marketing technologies to pull business away from independent service centers. Recently, however, access to advanced consumer profiling and the automation of many essential Internet marketing functions (like customer reviews and various social media platforms) has become available to independent service providers. This access levels the playing field, providing small and medium sized businesses the tools they need to fill their bays with profitable consumer types--despite what the "big guys" do. This session will provide a straightforward approach to understanding what technologies are available to you and how to easily, and successfully, implement a marketing program that will help you claim the market share you deserve.
Roseville CA United States
Joe Gibson has worn many hats throughout his five-year tenure at CustomerLink including serving as sales representative, sales manager and now Channel Development Manager. In this role, he works extensively with industry groups, organizations and partners helping them develop marketing strategies and finding ways to align CustomerLink technology with organizational goals. Over the years, Joe has worked with many shops to empower customer retention and new customer acquisition efforts through education and access to state-of-the-art marketing.